Digital Marketing/SEO
Digital Marketing/SEO
ABOUT COURSE
Digital marketing training in Lagos is gaining more traction daily and we are at the forefront of this emerging trend. It is no news that marketing has gone beyond the usual word of mouth method or broadcasting via television, billboards, or even newspapers, especially with the advent of social media platforms. We can now carry out business operations online, so we have several online businesses growing exponentially today. Various marketing methods have to be employed for businesses to thrive, including popular digital marketing. Digital marketing is simply advertising your business using digital means available today. In this digital marketing course, we teach you how to effectively integrate digital marketing methodology into your marketing strategy and maximize digital marketing performance for your business. As the world evolves, our mode of operation changes as well. Newspapers and television advertisements are gradually becoming obsolete as digital marketing gets adopted Though the list of digital marketing strategies is also constantly evolving, these are some of the most common and effective strategies that businesses are using:
• PAY-PER-CLICK ADVERTISING
• PAID SEARCH ADVERTISING
• PAID SOCIAL MEDIA ADVERTISING
• SEARCH ENGINE OPTIMIZATION
• SOCIAL MEDIA MARKETING
• CONVERSION RATE OPTIMIZATION
• CONTENT MARKETING
• NATIVE ADVERTISING
• EMAIL MARKETING
• AFFILIATE MARKETING
• SEO course introduction
• SEO Keyword research
• Starting to use SEO tools
• Webmaster SEO tools to check search performance and crawling & indexing
• Common student questions to answer now that you understand about keywords
• On-page SEO: Winning intent match WordPress Yoast SEO & Shopify SEO meta tags
• On-page SEO with beyond meta title and meta description
• URL structure for SEO
• Making your site mobile friendly for SEO
• Finding and removing duplicate and thin content
• Off-page SEO and Google citations to boost SEO for new local websites
• Off page SEO & Link-building
• Practical SEO strategy examples
• Other SEO backlink strategies
• Local Google SEO and Google map ranking
• SEO penalties! Very important – don’t get penalized
• Improving site load speed for SEO
• Google Image SEO (applies to WordPress SEO or Shopify SEO)
• How to rank in most top-10 SEO results (applies to WordPress SEO or Shopify SEO)
• Google SEO rich snippets for better click-through from search
• SEO audit checklist (applicable whether you are doing WordPress SEO)
• Freelancing with SEO on Fiverr – or getting an SEO job
• Building an SEO agency from your SEO freelancing business
• Brand Identity
• Content Marketing Basics
• Websites
• Email Marketing
• Copywriting
• SEO (Search Engine Optimization)
• Facebook Groups (Social Media Marketing)
• Facebook Pages (Social Media Marketing)
• Facebook Creator Studio (Social Media Marketing)
• Facebook Ads (Social Media Marketing)
• Facebook Retargeting (Social Media Marketing)
• Facebook For Local Business (Social Media Marketing)
• Google Ads
• Google Analytics
• Twitter (Social Media Marketing)
• Instagram (Social Media Marketing)
• Pinterest (Social Media Marketing)
• LinkedIn (Social Media Marketing)
• YouTube Marketing
• Quora
• Entrepreneurs, bloggers and website owners who want to grow through SEO
• People learning WordPress SEO or Shopify SEO
• SEO freelancers
• People who want to learn the latest Google trends
• Anyone who is looking to level up their SEO knowledge
• Online Marketers
• Webmasters
• People who are looking to add SEO in their Skills list
• Beginner and intermediate learners.
• Want New Career Path Towards SEO and increase valuable site traffic, this course is for you.
• Analytics
• Mobile Marketing
• Content Marketing
• Social Media
• Email Marketing
• Marketing Automation
• Search Engine Optimization (SEO)
• Digital Advertising
•Designing of WordPress site
Introduction to digital marketing
Marketing research
How to develop a buyer persona
Introduction copywriting
WordPress website design
Search engine optimization for a website
Web analyzing technique
Mobile marketing
Advantage of content delivery networks
Responsive design
Sales funnel advertising with the social media platform
Social media advertising
Facebook Marketing
YouTube Marketing
Google search marketing
Keywords understanding
An essential technical marketing approach
Staying ahead of the trend